Three Simple Steps To Getting Started With Your Website

1. Pick Your Domain Name
   
   This is the identity for your website (i.e. mywebsite.com). You want this to be simple and memorable. If it's too long then it will be a pain to type and if it's just a bunch of random characters then nobody is going to remember it.
   
   Also, ideally the name is representative of your company, industry, and/or the type of work you do (i.e. wefixcars.com). This is the most inexpensive step to getting your website started but is definitely important so think about it.
   
   Did you know that you can have multiple domain names pointed to the same website? You sure can so feel free to purchase multiple domain names and variations (i.e. .com, .net, .org) if appropriate for your business.
   
   Web Inspirations can help you select the proper domain name. Contact Us for more information!
   


2. Secure Your Website Hosting
   
   In order for the world to see your new website the files need to be stored somewhere publicly accessible. When someone types in your domain name (explained above) they are redirected to the location where your website is published. There are different types of website hosting packages based on the type of website you have and what your needs are. For most websites the most inexpensive hosting package is sufficient.
   
   Web Inspirations can help you select the proper hosting provider and package. Contact Us for more information!
   


3. Design and Development of Your Website
   
   This is where all of your ideas come to fruition. You probably have an idea of what you want your website to look like and what you want it to say. Even if you don't, this is where Web Inspirations comes in. We will work with you to deliver a website that is everything you wanted and more. Allow our design experts to develop the look-and-feel that you like. Even if you don't have a design in mind our creative experts will exceed your expectations.
   
   
   Not sure what you want to say? That's OK too! Web Inspirations can help ask the right questions about your business to assist in developing the appropriate content for your website.
   
   
   Web Inspirations will design and implement a website that will set you apart from your competitors. Contact Us for more information!
   

What Are The Benefits Of Having A Web Site?

There are several benefits of having a web site and the benefits vary based on the type of business but here are a few of the common benefits:

• Reach Out To A Broader Market


• 24/7 Availability To Your Customers


• Cheap Advertising


• Increased Sales


• Customers Require It

Reach Out To A Broader Market

With a web site you are no longer limited to selling your product(s) within your community. Anyone who has access to the internet can find your web site and place an order. It doesn't matter whether they are 10 miles away or 1000 miles away, a web site allows you to reach out to customers that you probably would not have been able to without a web site.

24/7 Availability To Your Customers

No longer will you risk losing potential customers over set business hours that may not be convenient for everyone. With a web site your customers can shop when it is convenient for them and you can process the order when it is convenient for you. Everyone wins! Even if you don't sell your products/services online you can showcase them to allow customers to do their initial research before stopping by your store.

Cheap Advertising

For minimal hosting fees (i.e. $4 /month with GoDaddy) you are basically running an advertisement forever, and to a broader market (as we learned above). If you have spent money on advertising with catalogs, in the newspaper, radio or even TV then you know it can be expensive. For some businesses a web site may not completely replace those advertising efforts but is a cheap way to aid in the effort.

Increased Sales

Each of the benefits above result in increased sales. When you are serving a broader market, offering 24/7 availability to your customers, and providing yet another proven and effective avenue for advertising it just makes sense that your sales will increase. Along with the increase in sales you are also increasing your profit margin. Usually expanding to broader markets and offering 24/7 availability means opening new stores and/or hiring more people, this is not the case with a web site. This increase in profitability is just more money in your pocket on every sale.

Customers Require It

If you own a business today your customers basically expect you to have a web site. Customers also have the expectation that your site will be interactive, dynamic and have online ordering (if you sell products). The fact is if you do not have a web site at all or have one that does not bring value to your customers, most will choose your competition simply for convenience (not even taking into account your physical store presence).